Most
of the talks were about Mobile content, everyone seems to be obsessed with that single
idea, the next idea is social networking in online space. Some of what I heard in
the day:
The biggest challenge is the variety and difference of off-deck sites and the
way you work with careers, the consumer experience is so different that you have to
teach them to get each site working. The other challenge is I watch two videos, do
a call my battery dies. You have now plenty of content now available, the real need
is how to discover the. The reason why YouTube is successful it makes the finding
of content like what people are watching made very easy. 2% (or 6 Million or
so) of the 240 Million subscribers in USA have downloaded ever a video in their mobile.
The offdeck world is important because you can do sharing of content between subscribers
of different careers. The careers have no big interest in scaling video downloads
in their network.
Bernard Gershon Sr.VP of ABC News says it is 2 years away where people are going
to be very comfortable watching videos on Mobile. Tammy Franklin VP of Turner
broadcasting said Phone is still a Hardware business, the phone needs to have the
capability to play videos and people are stuck in 2.5G and their present plans before
you can move them. There was a mention on how OEM and Device manufacturer would like
to get into the service revenue, they feel left out and now with iPhone they are tempted
again.
In another track there was a demo of Titan TV that helps local Television stations
to go broadband, titan does the encoding, geographic based advertisements, etc.
I was interviewed today about Vishwak twice in Digital Hollywood at Vator.tv and Nowlive.com
Read the complete post at http://www.venkatarangan.com/blog/2007/10/30/Digital+Hollywood+Day+1.aspx