Yesterday I attended a Balanced Scorecard session organized by SPIN
Chennai and the speaker was Mr.SUDIPTO MARJIT (Practice Head of QAI Limited).
Before the session my exposure to Balanced Scorecard was limited (or lower), but Mr.Marjit
did an excellent job in giving an overview within the 60-75 minutes he had that at
the end I felt I know a lot on the topic. Though this is a theoretical topic he made
it very lively with his engaging style, with every sentence he spoke we could easily
sense his passion for the topic and experiences he has had on ground.
He introduced the need for having something like Balanced
Scorecard before going into the actual topic. This approach helped in appreciating
this concept better. "Balanced Scorecard, is a world-renowned management technique
for implementing strategy and creating a performance management system. Designed by
Drs. Robert Kaplan and David Norton, it has been recognized by the HBR as the leading
management tool in the last 75 years"
Two key Areas that Mr.Marjit concentrated on the talk were
-
Balanced Scorecard methodology and understanding of a Strategy Focused Organization
-
Aligning Strategy through Strategy Maps
I really liked his example of SouthWest Airlines using a strategy map.
Read the complete post at http://www.venkatarangan.com/blog/2007/12/20/BALANCED+SCORECARD.aspx