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Venkatarangan TNC

  • Free (book) by Chris Anderson

    free by chris anderson

    Free is the new book by Wired Editor “Chris Anderson”. His earlier book “Long Tail” was an acclaimed work that is quoted in almost every conversation with the word “Web” in it over last few years.  This book’s title though had the potential to capture the same level of imagination, unfortunately doesn’t.

    First, Chris Anderson should be congratulated for handling such a controversial topic like “Free”. Each of us have our own understanding of the word, how it works, whether it works or not and so on. In trying to answer these questions he has done a good job. He writes his findings on “Free” from history, culture, marketing to economics. He does a great job of explaining how “Free” became popular in modern days, its power and potential. He does a fine job of categorizing various near-zero business models and how they work with examples. He clearly disambiguates English word “Free” into “Gratis” (free of charge) and “Libre” (freedom), often people confuse between the two, especially in the software world. His re-quote of “Information wants to be free” is certainly true and thought-provoking.

    Where he falls flat is in his generalizations and in his examples of success stories. For examples he repeatedly points only to Google and in few cases of open source software & Web 2.0. I am unable to shake off the feeling (of-course unfounded) the book could a PR campaign sponsored by the Mountain view chocolate factory (thanks Register UK for the term) Google. For me, Google certainly is not the epitome of “Free”, it makes its money by selling advertisements for hard-cash and that’s not free. Wikipedia and FireFox would have been more befitting candidates, but probably Chris Anderson felt obligated to Google – as he was using their free Google Docs to write this book (as he says himself).  To be fair to the author, he does quote in two places where Microsoft offers “Free” through its BizSpark program and Internet Explorer. I also fail to understand how he says Apple through its iPod wants content to be free so that it gets paid for the device. iTunes through the sales made from iPod and iPhone are the big money earners for Apple and it is not free!

    The other area where I disagree with him is on what seems to be his attempt at equating “Piracy” to “Free”. “Piracy” is stealing, plain and simple. Though many of us may be guilty of the crime (knowingly or unknowingly) to various degree, it can’t be praised or supported. If in China music piracy is rampant, then it is the mistake of pricing, distribution and education. It is certainly not that people there will not buy Music. If Hulu.com and CBS.com today are making some money out of their advertisement driven site it is because the money from advertisements comes to the producers who made the shows, not to the pirates and other video sharing sites. If everyone in the world moves to “Pirated” version of watching TV shows from YouTube, then soon there will be no new professional TV shows to watch. Google too is very much aware of this threat, that’s why it is trying hard to woo producers into building legal channels for them on its site and share revenue with them. The real question is whether this money alone will be sufficient for producers to compensate for their investments. Even in the example the author begins his book, MontyPython group deciding to put their clips legally free in YouTube – they too made their money by selling legal versions of their CDs and DVDs. If their entire collection is made “free” in YouTube HD then how will they survive to make new episodes. The author leaves us with many of these questions unanswered.

    A disclosure: I listened to the Audio book (unabridged) version that was offered free of charge by Wired from here. The e-book download seems to be time-limited (for a month and that’s over) and geography limited (US only) from here. Though I got the entire book free as an audio book, this limited free distribution of the e-book seems to be more a 20th century free, than the 21st century free that the author preaches throughout the book. He should have known better, he says repeatedly that “Free” is the most powerful marketing tool ever invented and he should have known to handle it with better for his book.

    My recommendation: If you are in the Internet/Software business then this book is a must read, but for others you may want to think twice before opening your wallet to buy it. You may want to listen to the free audio book like I did :-)

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  • Notes from a Big Country

    Few weeks back while at my US trip I read this book "Notes from a Big Country" by Bill Bryson. Like his other books, Bryson's humour is unmistakable in this book as well. Like others have said in the Amazon's book comments you will find yourself laughing loud in many places.

    NotesFromABigCountry  

    The book is a collection of a weekly column in Mail on Sundays Night and Day magazine in UK. So this book has been written more for an international audience who will find things different in USA from their country. Having visited USA many times I can say I was baffled too at many of similar scenes observed by Bryson. So in many places of the book I could relate to his experience and enjoy the scene. Commenting on common American living habits, you might be mistaken like some Americans (who have commented in Amazon) that Byrson is making "fun" of Americans at large.  This being my fourth book written by Bryson, I can say that he has nothing against America, this is his style -  It is the same when he writes about UK, Europe or even Shakespeare, so nothing different here. More than the scenes described, what I really liked is Bryson's extraction of Humour from all the weird situations like the once I have mentioned below:

    • Picture ID to be shown in US Airports (Bryson calls this as Permissible Visual Cognitive Imaging)
    • Junk Food Heaven - "We don't usually clean our fridge - we just box it up every four or five years and send it off to the Centers for Disease Control in Atlanta with a note to help themselves to anything that looks scientifically promising"
    • The countless forms used by American Immigration - "You can spend days repeatedly dialling a phone number that is forever engaged, only to be told when you finally do get through that you must call another number, which the person tells you once in a mumble and you don't quite catch before you are cut off"
    • Commercials - "The new Dodge Backfire. Rated number one against the Chrysler Inert for Handling. Rated number one against the Plymouth Repellant for mileage"
    • Cupholder Revolution - "But our computers don't come with cupholders"
    • Why no one walks - "Not long after we moved here we had the people next door round for dinner and - I swear this is true - they drove"
    • The great indoors and the obsession for living always in a climate controlled environment - "Skywalks - enclosed pedestrian flyovers"
    • Abundance of choice in American super markets - "Thirty five varieties of Crest Toothpaste"
    • Spinning the truth - how the "special offer" advertisements exasperates the truth

    If you have visited USA and felt things are different from your country then this book is a must read for you.

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  • The Romance of Tata Steel by R.M.Lala

    Tata SteelTruly one of India's 20th and 21st Century industrial success story is of Tata Steel. The first time I read about them was in the earlier book of R.M.Lala "Creation of Wealth", which was more of an overview of entire Tata Group. In his new book "The Romance of Tata Steel" Lala has focused only on Tata Steel. The author traces a hundred years and more of exciting history of Tata Steel—from men searching for iron ore and coking coal in jungle areas, traversing in bullock carts before the site was found, to the company’s modern status as a world-class company.

    Though the writing style makes it appear like a Textbook, you can still enjoy it. You learn that though the initial crew of the plant in Jamshedpur was of a medley of nationalities, it worked well to a great extend  - the Crew of Steel works and superintendent were Germans, the English worked in the Ring Rolling Mills, Clerical Staffs were chiefly Bengalis and Parsis, a certain number of Austrians, Italians and Swiss worked in other departments, and the Chinese worked as carpenters and in pattern shop.  One of the interesting quotes in the book is made by R.D.Tata on 4th June 1925:

    "We are like men building a wall against the sea. It would be the height of folly on our part to give away any part of the cement that is required to make the wall secure. That is why we and you have to use this money ... to build this great industry"

    For any entrepreneur like me, it is inspiring to read the innovative HR practices that Tata Steel has pioneered over the years. After finishing the book we are left with true admiration for the vision of Jamshedji Tata in setting up Tata Steel and Jamshedpur city.

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  • Shakespeare by Bill Bryson

    ShakeSpeare by Bill BrysonI have never been into reading poetry, poems or other forms of heavy literature. I have only read Shakespeare's works in few chapters in English textbooks and seeing the plays in few movies. So why did I pick this book, which is a biography of Shakespeare - simply because of "Bill Bryson" name in the title. I have enjoyed so much his previous books "The Thunderbolt Kid" and  "Neither here Nor there", that the minute I saw his name I bought the book. Anyways after buying it, I decided to read it. And in the course of reading I learned a great deal about Elizabethan times and of course about Shakespeare. Of course, Bryson with his signature humour has handled the subject very easy to read and enjoy.

    Little is known about Shakespeares life, and in this biography Bryson makes no attempt to expand on the known details. Starting by presenting the paucity of facts, he goes on to sketch the life of the worlds greatest playwright, from Stratford to London and back again. He also discusses the theories suggesting that Shakespeares works were written by someone else, dismissing them as ludicrous. We learn a great deal from the book:

    • That Shakespeare names is written with different spellings throughout his life and after. Oxford English Dictionary endorses the spelling Shakspere.
    • He created the most number of un-prefixes words including unmask, unhand, unlock, untie, unveil and more
    • He created numerous new words in English including excellent, extract, frugal, critical, antipathy, hereditary, assassination, lonely, leapfrog, well-read, indistinguishable and others. Imagine an English language without these words!
    • In his works, Shakespeare is known to have used over 29,066 words
    • If we take Oxford Dictionary of Quotations as our guide, then Shakespeare produced roughly one-tenth of all the most quotable utterances written or spoken in English. These included Vanish into thin air, budge an inch, bag and baggage, cold comfort, flesh and blood, foul play, tower of strength, foregone conclusion and many others.
    • English was rising in his times as it is telling, that William Shakespeare's birth is recorded in Latin but that he dies in English as "William Shakespeare, Gentleman"
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  • The New Imperialists

    The New Imperialists (How Five Restless Kids Grew up to virtually rule your world) by Mark Leibovich is a book I read recently. Though the book that talks about 5 technology leaders and visionaries is little old (it was written in 2001/2002 and a lot happens in technology industry in 5 years) I still purchased the book as I got it for a steal in Landmark sale last year (Rs.149 against the original price of Rs.1025, a saving of nearly $22). 

    The New Imperialists (How Five Restless Kids Grew up to virtually rule your world) by Mark Leibovich

    Leibovich a technology reporter for the Washington Post sets out to explain why he selected this particular 5 people whom he calls "The New Imperialists". The list of 5 are AOL's Steve Case, Amazon.com's Jeff Bezos, Cisco's John Chambers, Oracle's Larry Ellison and of course Microsoft's Bill Gates. Leibovich tries to show throughout the book that these men's ruthless drive must stem from childhood and the reason he calls them imperialists are because they are near equivalent of modern-day emperors. Leibovich's narrative style which makes the reading very lively and you can't keep the book down without completing it. If you thought you know a lot about these 5 people, Leibovich tries his best to show a side of them public haven't seen before. At the same time the book is not imtruding their privacy and most of it seem to be written with the individuals (or their PR) permission. 

    He talks about Ellison's Larryland near hills of Woodside designed by a Japanese Zen Monk; about how Jeff Bezos wrote the business plan for Amazon on a car trip with his girlfriend to Seattle and about Jeff's thing; How John Chambers battled dyslexia and for a time believed he was stupid; The equation and friendship between Bill Gates and Steve Ballmer and how the loss of his best friend Kent Evans 30 years affected Bill Gates; How Steve Case saw with clarity what was happening with the connected world.

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  • Cold Steel - Lakshmi Mittal

    ColdSteel-Lakshmi-Mittal Two weeks back on my way back to Chennai in Mumbai Airport I picked up this book - Cold Steel "Lakshmi Mittal and the Multi-Billion-Dollar Battle for a Global Empire" by Tim Bouquet and Byron Ousey. The book is about the story of the world’s biggest and most hard-fought industry takeover of recent years. It is the story of Lakshmi Mittal taking over (or merging) with European steel giant Arcelor to form ArcelorMittal.  What I liked about the book was that it is told in a thriller fashion on what happened each day of this six month battle. Each day is being narrated by the authors in a scene by scene fashion including dialogs spoken. Once you start reading the book you can't keep it down.

    I always admired Mr.Mittal for his humble beginnings to become the "King of Steel" and for his vision which he followed to grow his company at unprecedented rates. His growth story is something that is made of numerous acquisitions of assets around the world which have all been successfully integrated. My admiration keeps growing as I read more - all his ventures have been outside his home country (India) in all far off places of the world and he still proudly sports an Indian Passport.  This book goes into detail of all the things (Politics and Racism) that happened behind closed doors to prevent him from taking over Arcelor. As the book says it - Mr.Mittal certainly is someone who is "Stoic" - a term meaning someone who just puts up with whatever is thrown at them. It is a very apt term to summarize what Mr.Mittal had to put up with during this battle - right from Racist like comments to protective behaviour of several European governments and finally the unprecedented stone-walling by Arcelor board for every step of Mr.Mittal.

    The takeaway for me as a Corporate head from the book was how the entire team at Mittal Steel worked together as a single team to triumph over the fragmented Arcelor team. Consider the fact that Mittal Steel team was not composed of one organization but it nearly a dozen entities from Investment bankers, lawyers, PR Agencies, to Mr.Aditya Mittal and Mr.Lakshmi Mittal himself. The whole battle is pure project management brilliance of how all of them were kept in sync, said the same story, were in the same page all the time. Add to that the fact they used modern communication tools (Email and Blackberries) for effective collaboration increased my interest on reading the book fully.

    I highly recommend this book for any one wanting to survive in today's globalized corporate world.

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  • In Spite of the Gods by Edward Luce

    n Spite of the Gods

    The other day in a dinner conversation the topic was on how India has a nation has grown in spite of everything - Corruption, Inefficient bureaucracy and all the differences. That's when this book came up "In Spite of the Gods: The Strange Rise of Modern India by Edward Luce". I bought the book immediately and I finished reading it during my travel now.

    The book is an excellent work done by Mr.Edward Luce, who is a journalist with Financial Times. During his various assignments he had worked in London, New Delhi and now in Washington. Mr.Luce  is best suited to do this book because of his long stay in India, his wife being an Indian and finally he being a Britisher (lot of things in India are still colonial hangovers). Without these background he couldn't have done such a wonderful job.

    Mr.Luce finely balances a westerner viewpoint and Indian insight in a lucid manner - you don't see contradictions anywhere. Many things about India is puzzling to understand even for Indians, and many times you have to go back to long gone history to truly understand. For doing this Mr.Luce start with detail of larger than life figure of 3 modern day Indians - Mahatma Gandhi, Jawaharlal Nehru and BR Ambedkar. People who know India know that North India is very different from South India and so on., so Mr.Luce seems to have done extensive travel to report both sides.

    I was happy to read about the good things he talks about the work of my state (Tamilnadu) government. I learned many things from the book about India that I didn't know before or haven't seen it that way. One observation I really liked is Mr.Luce's case on how several welfare programs in India like anti-poor program, literacy programs, free power, labour laws which are all created with good intentions are not effective because of the very bureaucracy that is created to run it.  Mr.Luce talks with ease of both India's strength and weakness.

    If you are an Indian or someone interested about India, this is a must read book. Thank you Mr.Luce.

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  • Think Big and Kick Ass

    ThinkBigAndKickAss

    Last month before boarding my long return flight from Seattle to Chennai, I checked out Borders store for some reading material to keep me occupied. I picked this book  - Think Big and Kick Ass by Donald Trump. I have heard about the US TV Reality Show - Apprentice but I didn't know anything about Trump. So I had no expectations and didn't buy the book for Donald Trump's name. I wanted an interesting lite reading book and found this to fit the bill. I finished a portion of it in the flight, but managed to complete the entire book in my vacation last week in Kodaikanal.

    I don't like Copy-Pasting from other sources into my blog, but this time I am making an exception. The below snippet from a comment in Amazon for the book captured exactly what I wanted to write, so even if I had written myself it would appear to be a copy - "...Trump is an egotistical, self-serving man, no doubt. But let's be totally objective, as I was that day: good advice is good advice. And, most writers do not have the courage to dispense such advice in such raw terms as Trump does. This book holds nothing back. Trump lays it all out on the table with blatant opinions, ideas and thoughts about those who've crossed him, helped him, etc. He tells you how you need to be (not just what you need to do - read that again!) to be successful. However - and this is the most important point of my review - there's truth to so much of what he says. It's helpful. You'll look at yourself differently. You'll gain insight, and you'll learn things about yourself that you did not previously know. You might even be vaulted to a new level based on what you read; I don't know - that depends on you, the reader, and your potential application of what Trump discusses. I'm not a huge fan of Trump, the man, but I cannot argue with his success. Forget those who claim he was born into money; that may be true, but he continues to make headlines with regularity..."

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  • Indian Character "Raj" in Archie Comics

    archie comics raj

    I have been enjoying "Archie" comics for over two decades now. I was introduced to them during my high school days by my cousin "Anand" who is now working in USA. Those days (and even now in Indian Rupees) they used to be very expensive and not available in Chennai. So the option was to rent them from book lending libraries and my favourite was Raviraj Lending Library in Usman Road (Opposite to first GRT Thanga Maligai). Those days the membership was like Rs.25 or Rs.50 and even if you take half-a-dozen books for reading you paid only few rupees (which itself was got after a big fight with my mother). Nowadays whenever I take my nephews to "Eloor" lending library in North Boag Road I still take few of them and I still enjoy reading Archie comics once in a while.

    And whenever I travel to USA and shopping in Safeway I end up buying the latest issue. At $3 per issue they are expensive but then cheaper than a Starbucks coffee, right?. Last week when I was there I bought Feb '08 issue of Pals 'n' Gals double digest. What pleasantly surprised me was seeing the main theme to be "Raj" an Indian Student whose parents where Dr. Ravi Patel and his wife Mrs.Mona Patel. The character "Raj" is shown as a tech whiz taking a school film for fun.

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  • ஓவியர் மதி அவர்களின் “அடடே” புத்தக வெளியிடு

    ??? ???? ?????? ???????? - ?????? ??? ??????? ?????? ?????? ??? ???? ?????? ???????? - ??????? ??????? ????? ??????? ?????? ??????

    ஓவியர் மதி அவர்களின் “அடடே” புத்தக வெளியிடு நேற்று மிக பிராமாண்டமாக “Music Academy"யில் நடைப்பெற்றது. இந்தப் புத்தகத்தை வெளியிடுபவரான எனது நண்பர் திரு.பத்ரி சேஷாத்ரி அவர்களின் அழைப்பில் விழாவிற்கு சென்றிருந்தேன். இப்படி ஒரு பெரிய விழாவைத் திட்டமிடுவது, இவ்வளவு எண்ணிக்கையில் இத்தனை சிறந்த முக்கியஸ்தர்களை சம்மதிக்க செய்து அழைப்பது, கடைசியாக அரங்கம் நிறையக் கூட்டத்தை வரவழைப்பது என்பது மிக மிக கடினம். எங்களது புத்தக (லிப்கோ) நிறுவனத்தில் எனது தந்தையின் இது போன்ற உழைப்பை நேரில் பார்த்தால் எனக்கு இந்த சிரமம் நன்றாகத் தெரியும். இவ்வளவு பாடுப்பட்டு  மிக சிறப்பாக செய்ததற்கு எனது நண்பர் திரு.பத்ரி சேஷாத்ரி நிச்சயம் சந்தோஷப் படலாம்.

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  • HP Way

    The HP Way Though I purchased the book "The HP Way" long time back, I just managed to finish reading it few weeks back. The book is written by HP (Hewlett Packard) co-founder & Silicon Valley legend David Packard. This small book of 200 pages is a must read for anyone in High Tech Industry. David talks about their early days around starting HP, how it got named and their initial challenges. One of the common business management myths the book dispels is that you need a clear laid out Vision and Business Plan to run a successful business.

    Though the book talks in detail about early decades in HP, it has little information on modern day HP as we know it mainly because David handed over the reins to John Young as CEO in 1978 itself.

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  • The Alchemist

    Alchemist

    I recently finished reading "The Alchemist" by Paulo Coelho. The book reads like a novel of a story of a Spanish Boy who follows his dreams (or listens to his heart) and finds his love and treasure by venturing into the unknown in the middle east deserts. Nice self-motivating book which is fun to read and as well encouraging. Must read.

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  • It happened in India - Kishore Biyani

    It-Happened-In-India-kishore-biyani I finally finished reading the book "It happened in India", the reason I am saying finally is because that I have been reading this book for nearly 2 months but managed to complete the last 30 pages only today. The book is kind of an auto-biography of Mr.Kishore Biyani on the story of Pantaloons, Biz Bazaar & Central retail stores.Let me say at the beginning, I am a little biased in favour of Indian success stories - apart from being an Indian, the reason is because I feel there is a dearth of good books on Indian business stories.

    The first thing that you notice when you pick the book is a close resemblance of the title It happened in India with Made in America (Sam Walton's classic book). When you start reading you will continue to see the unmistakable resemblance in the presentation format as well. The chapters are presented in a fashion of first person voice intertwined with quotes from various stake holders (business partners, employees & friends of the author). While reading the first few chapters this resemblance put me off a little as I thought Kishore Biyani had nothing original to say. Only after I finished nearly half of the book I realized how mistaken I was, the chapters starting to get interesting and the experiences outlined are very much India specific and original. Definitely Kishore Biyani and his team have to be congratulated on their exciting journey in the world of Indian retail and for brining many of the now common innovations. I was happy to read in pages 116-199, Kishore Biyani quoting Chennai's own Saravana Stores as the inspiration behind their Big Bazaar venture. He writes on how his team camped in Chennai visiting Saravan Stores every day for weeks in understanding their merchandise mix and pricing. The book tapers off towards the end where the author starts talking about his personal philosophies & beliefs on business.

    Overall, a good book to read at an attractive price of Rs.99 (~USD 2.5)

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  • Men of Steel by Vir Sanghvi

    Men Of Steel by Vir Sanghvi

    I just finished reading Men of Steel by Vir Sanghvi. Vir Sanghvi should be appreciated whole-heartedly for two things - first for writing a very needed book that compiles the stories of India's most successful business leaders and second for writing it in a lively, enjoyable format. The book is a result of compilation of Vir Sanghvi's articles that appeared on Hindustan Times Mumbai HT Leadership series and so each of them are not more than 2000 words.

    The book covers well known people like Ratan Tata, Nandan Nilekani, Azim Premji, Kumar Mangalam Birla, Sunil Bharti Mittal & Vijay Mallaya. Apart from that about people I knew very little before - Bikki Oberoi, Uday Kotak, Rajeev Chandrasekha, Subhash Chandra & Nusli Wadia. It was revealing. Every aspiring Entrepreneur in India should read this book once.

    One spelling mistake that caught my eyes - Airtel's Chairman Sunil Bharti Mittal was spelled wrongly with his middle name as "Bharati". See the screenshots below - the left is from the book (wrongly given in that fashion throughout the chapter) and on the right is from their website.

    Sunil Bharathi Mittal (Spelled Wrongly) Sunil Bharti Mittal
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  • What the CEO wants you to know

    What the CEO wants you to know Last month I attended a SPIN Chennai program on Balanced Scored by Mr.Sudipto Marjit. Offline when I was speaking with Mr.Marjit he noticed the book I was reading (while waiting for the talk to start) - Profitable Growth Is Everyone's Business by Mr.Ram Charan. Immediately he recommended that I also read Ram Charan's What the CEO wants you to know?. I did exactly that this week and here is the review.

    The first thing that strikes about the book (USD 20, INR 428) is its attractive title and the second is its thin size (about 140 pages). Before I say anything about the book I must say that this is a must read for anyone in any Business and it doesn't matter whether you are working, managing or leading a business. Having said that the book can be a let down if you had focused too much on its lofty title. The book should have been titled "What everyone in business should know" or better "Quick start manual for businesses" . Let me give you a brief review of the book's coverage:

    • If you were wondering for a better term for saying "Business is in her blood" or "His gutfeel on business" Ram Charan has coined a beautiful phrase "Business Acumen" and he introduces the term and what it means very well.
    • Introduction and simple english explanation to business speak like P/E Ratio, Return on Assets, Sales Turnovers.
    • He introduces an simple formulae of R = M x V, where R is return on assets, M is After-Tax Margin and V is Velocity or Inventor turn. I found the way he talked about Velocity as a very useful idea.
    • Need to have Right People in Right Job, the importance of Coaching
    • Ram Charan introduces one more term "Social Operating Mechanism" which basically is how to motivate people at all levels and have them connected seamlessly as a team all the time

    Overall a must read for every business person. Thanks Mr.Marjit for recommending this book.

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